Google Ranking & SEO

Open Range Imaging provides best practice SEO techniques and performance reporting. This is included for all of the sites that Open Range produces. Existing sites can also be examined and optimized for search engine results.

It’s important that your websites is optimized to rank high in Google and other search results.

SEO stands for “search engine optimization”. SEO is the process of using strategies, techniques and tactics to increase the amount of visitors to a website by obtaining a high-ranking placement in the search results page of popular web search services including Google, Bing, Yahoo and other search engines. SEO helps to ensure that a site is accessible to a search engine and improves the chances that the site will be found by the search engine.

At one end of the spectrum are services that specialize exclusively in SEO. They may be one individual or may employ hundreds of staff and handle complex sites for large business’s. These SEO specialist may also include performance reporting, ongoing A/B variant testing, social media management and much more.

At the other end of the spectrum are the unsolicited email, automated phone messages and other ads we are regularly exposed to that offer to “get your site to number one on Google” or “call now to update your free listing on Google”. Some of these ads are outright scams. Others, if followed, can in a worse case scenario actually cause Google to de-list your site. Avoid these unsolicited offers and scams.

The two primary components of SEO are On Page optimization and Off Page optimization.

On Page SEO is accomplished by first conducting keyword research to determine the key search words, terms or phrases that the site visitors you wish to connect with will most likely type into the Google, Bing, Yahoo, etc. search boxes. How many other sites exist that are using these keywords is also important. Ideally you use the most likely and popular keywords that have the least competition from or usage by other sites. On Page optimization involves the placing of these keywords and key search terms or phrases in several important places of the website code. The actual content of the web page and how current it is has influence on the search engine results. Linking to pages within the site and also including links to other relevant sites is factored as well. Ensuring that the website is built using current coding standards is important to On Page SEO. Pages that conform to current web standards are more recognizable to search engines. Utilizing current standards also helps with page load speed which factors in search engine rankings.

Off Page SEO is accomplished by getting other external websites to include links back to your site. This can take more time and effort than On Page SEO. Some strategies include linking from social media sites like facebook , twitter and youtube. These are effective but also require time to set up, mange and provide regular updates. Blogs are often used in conjunction with social media. Participating in and posting links to your site in user forums related to your enterprise are effective. Links from professional membership organizations, associates and suppliers or consultants websites can often be established.

Having your site hosted by a recognized, established and trusted hosting company like Inmotion or bluehost is also factored.

All websites developed by Open Range Imaging incorporate On Page SEO including keyword research and implementation. Up to date and best practice code and site construction techniques are utilized. Implementation and planning of Off Page SEO is also offered. This can include linking  to and set up of social media accounts as well as set up and management of trusted web and domain hosting accounts. Existing sites can also be optimized for SEO.

To track  important website visit stats and the effectiveness of SEO strategies, Open Range Imaging provides ongoing monthly performance reporting using Google Analytics.